For a taste of America, why not include a road trip (with perks!) across the USA in your incentive travel plans. The only purist way to enjoy this country is to feel the freedom of the original road trippers, Jack Kerouac, Woodie Guthrie and John Steinbeck. First opened in the 1920s as a cross-country highway between LA and Chicago, Route 66 was decommissioned in 1984 in favour of a new interstate road system. 


Something about the romance of taking to the open road has never died in American hearts and great sections of this route are still is use. In honour of the 1950’s and 1960’s glory days, your accommodation for this retro incentive travel trip starts in the Avalon Beverly Hills in LA, a boutique design beauty that was once a humble motel block. On collection of classic convertibles, it’s time to turn up the music and head east. 


The first major stop and a must-do is Las Vegas, glittering jewel of the desert. Two nights here of fine dining, gambling and nightclubs will be a great chance to play like the old stars. As well as checking out the more corporate incentive travel hotel choices, make sure to get off-strip to see some more original offerings that the Rat Pack would approve of. The Dunes and Bourbon Street Hotel may be long gone, but the Flamingo and Tropicana still hint at former glory. Stay in the Bellagio for a high-roller feel before continuing on the next stage of your incentive travel adventure. 


As you cruise across Nevada’s flat plains past the Grand Canyon and into Arizona, cacti crowd the route and heat haze hums before the windscreen. New Mexico hints at alien abduction and desolate tumbleweed strewn mining towns, while Texas is the birthplace of rodeos and cowboy boots. If time is limited, finish up here halfway down the ‘Main Street of America’ or carry on to Illinois for a longer stay. Roadside diners and motels play up their Route 66 connections, and many original Route 66 landmarks are kept in business by nostalgic travellers intent on keeping alive this American experience. From the golden sunshine of Los Angeles, past the Grand Canyon and the Native American communities of the desert southwest, to the gritty streets of St. Louis and Chicago, historic Route 66 is an incentive travel dream.